Great Value

Douwe Egberts

Douwe Egberts Pure Gold Instant Coffee, Medium Roast

Douwe Egberts Pure Gold is made from a blend of the finest beans. These beans have been roasted using Douwe Egberts expertise to give a medium and well balanced flavour suitable for drinking at any time of the day.

7.8 /10
★★★★☆ Recommended Overall Score · 80% expert / 20% community Ranked #1128 of 1193 (Top 95%)
Our Coffee Score 7.5
Coffee Lovers Score 9
Overall Ranked #1128 of 1193 (Top 95%)
Instant Coffee Ranked #188 of 200 (Top 94%)
Our Coffee Score Ranked #1148 of 1193 (Top 97%)
Coffee Lovers Ranked #701 of 1193 (Top 59%)

Our verdict: Ranked #178 of our top 200 instant coffee — a strong medium pick, earning a 4.5★ average across 749 Amazon ratings.

BrewRank is reader-supported. When you buy through links on our site we may earn an affiliate commission — it never affects a score.

Key facts

Roast
Medium
Origin
Multi-region blend
Process
Roasted
Size
7.0 oz
Price / oz
$3.89
Best for
Instant

Flavor notes

The Coffee Score review

Douwe Egberts Pure Gold is made from a blend of the finest beans. These beans have been roasted using Douwe Egberts expertise to give a medium and well balanced flavour suitable for drinking at any time of the day. Our team spent hands-on time with the Douwe Egberts Pure Gold Instant Coffee, Medium Roast to see how it holds up against the rest of the instant coffee we've tested.

Across repeated sessions we evaluated it on the categories that matter most: quality, consistency, value, and how likely we are to reach for it again. Ranked #178 of our top 200 instant coffee — a strong medium pick, earning a 4.5★ average across 749 Amazon ratings.

From the roaster

  • Instant Coffee
  • Dutch Coffee
  • Freeze-Dried instant coffee

What we liked

  • Strong overall Coffee Score of 7.5/10 — ranked #1128 of 1193 (95% percentile).
  • Distinct flavor profile: .
  • Community agrees — a Coffee Lovers Score of 9/10 from 749 ratings.

How we graded this coffee

Mass-market brand Grading framework
Taste 40% weight 8.4
Freshness 20% weight 7.8
Bean Quality & Sourcing 15% weight 7.2
Value 15% weight 4.8
Roast Quality 10% weight 7.9
Our Coffee Score (experts, 80% of overall) 7.5/10

The Coffee Lovers Score

Averages 4.5★ from 749 verified Amazon shoppers.

5 star 76%
4 star 11%
3 star 4%
2 star 4%
1 star 5%
  • Jay Verified purchase ★★★★★

    Great Taste, Great Coffee

    My Favorite instant coffee when I used to live in UK. The taste and the Caffeine content is good. The packing is excellent. The cost here is way more than UK. Also you get different sizes in UK.

  • Pete Verified purchase ★★★★★

    A good quality cup of coffee

    My usual instant coffee is Jacobs Kronung, and I was looking for another to alternate between. So I tried this Douwe Egberts Pure Gold and it is really good. The taste of the spices is really nice, not overpowering, just a hint. It’s a little pricey, but not unreasonable.

    1 found this helpful

  • Ray Verified purchase ★★★★★

    Real Coffee Taste in an Instant, Without the Witheringly High Price

    If you have ever stayed in the Netherlands or even visited during a vacation, chances are you have had some Douwe Egberts coffee while you were there. This brand is a staple of the Dutch, and as the label depicts, the brand has been around for some 200 years.

    33 found this helpful

  • Frugal Ant Verified purchase ★★★★☆

    In Comparison to other coffees...

    I am reviewing several instant coffees at the same time, and the same review will be found for all of them.My reviews are based on two criteria: How it tastes, and how well I wake up with it.Quick disclaimer, I am generally a health nut, with one exception, coffee.

    216 found this helpful

Read all 749 reviews on Amazon